Our Story

a labor of love

Fetal Life is a pregnancy medical device company, bringing innovative solutions to support prenatal care. We focus on helping pregnant women better manage their health at home through personalized care and advanced technology.

When Fetal Life’s founder, Riya Shah, learned of her mother’s emotional and financial struggles with pregnancy, Riya had a vision. She was determined to help other pregnant women, sparking the “birth” of Fetal Life, LLC. Our team is passionate about serving and saving pregnant women. You can say, Fetal Life is Riya’s baby!

Our devices are affordable, portable, and easy to use. The Fetal Life app has so far helped over 53,000 users and is in process of helping more. The Fetal Life solution is endorsed by the American Pregnancy Association. Our devices are protected by patent. We are in process of filing FDA 510(k) for the contraction monitoring device.

Passionate about women’s health and creating happy, healthy pregnancies

Meet Our Leadership Team

Riya Shah
Riya ShahFounder & President
Innovator with multiple patents filed/approved
Stamps President’s Scholar at Georgia Tech majoring in Biomedical Engineering

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Dr. Sara Petruska, M.D.
Dr. Sara Petruska, M.D.Medical Consultant
Medical Director of Labor and Delivery at University of Louisville
American Board certified in Obstetrics and Gynecology

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Swati Shah
Swati ShahVP Human Resources and Grants PI
Successfully grown and sold several startups.
Started Gestational Diabetes Association non-profit organization.

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Sunny Dronawat
Sunny DronawatChief Executive Officer
Ex CEO of POS on Cloud
Ex President of Bellwether Software
President of Samiteon Technology Services
Chairman, Louisville Water Company

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Bob Ford
Bob FordProduct Owner
Bob is a professional with 20+ years of digital experience.  He’s co-founded a company with a successful exit, Emazing.com, and has had the chance to lead teams at Humana and Papa John’s. 

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Alan Herron
Alan HerronMarketing
Alan is a design evangelist, bringing over two decades of design experience from Startups to Fortune 100 companies such as Humana & GE Appliances.

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Keith Johnson
Keith JohnsonCorporate Controller
CFO Robbins Venture Capital
Former CEO – Board Member First Federal Savings Bank of Elizabethtown

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Meet Our Board Members

Jay Lawson
Jay LawsonBoard Member
Ex-Division President of Stryker Corporation
President/CEO of Doctors
Research Group
Alumnus of Harvard Business School

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Dr. Robert E. Robbins, M.D.
Dr. Robert E. Robbins, M.D.Board Member
Dr. Robert E. Robbins is an investor and Board Member for Fetal Life and is passionate about improving women’s health.

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Himanshu Shah
Himanshu ShahBoard Member
Ex-CIO for Intel digital health company – Care Innovations
Led Humana Pharmacy IT
enabled it to grow from start-up
to $3.2B business unit

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Bob Saunders
Bob SaundersBoard Member
Bob Saunders acts as Fetal Life’s Advisory Board member. He is a General Partner of OCA Ventures and chairs its healthcare investing activity.

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